How much to localize

How many components of your project really need to be localized? The
answer could be anything from “not much” to “all content over all
product components.” In many cases, timeline or budget
considerations may dictate the amount of content to be localized.
However, you must weigh the impact of not localizing content. In
choosing NOT to localize certain products you could run the risk of
offending consumers in a foreign market by not providing information
in their language or, perhaps even worse, you could be restricted by
customs and other regulatory agencies from distributing products that
are not localized for the target market. In fact, given the current trend
towards globalization of our world economy, it is prudent to consult
with the appropriate authorities regarding the legal implications of not
localizing some or all content.